So many brands identities have little or nothing to do with their brand promise. I love being part of a company that has a logo and company mascot which really express what we stand for. We are all about adaptability. Guess what? So happens to be the chameleon! We believe that by being more adaptable to your environment – to your needs – you will more quickly succeed. And we are a corporate culture that exemplifies the brand too. As employees and as a business we are creative, flexible and adaptable. We are not afraid to try new things, because without experimentation – you’ll forever be stuck with what was invented yesterday. And you know what? Even my kids love our chameleon. For the first time in my 30+ sales and marketing career, they understand a company I work for!