Boost Your SAP Sapphire Madrid 2025 Experience: The Know Before You Go guide

It’s time to get ready for SAP Sapphire Madrid 2025. It will be held at the IFEMA Madrid from May 26-28. To help you navigate this exciting conference, we’ve compiled a comprehensive guide packed with tips and insights to ensure you maximize your time at the event.

Why Attend SAP Sapphire? 🤔

Whether you’re a seasoned solutions architect or decision maker, SAP Sapphire Madrid 2025 offers something for everyone. 

• Stay ahead of the curve with the latest SAP trends and partner solutions on technology advancements
• Expand your network and talk to experts
• Discover new solutions from SAP’s partner ecosystem and to plan your Cloud journey
• Boost your skills with SAP Business Suite and cloud options. 

Pro Tips to Boost Your SAP Sapphire Madrid 2025 Experience

Planning your trip ✈️

• Book your Hotel: Choose a stay within a short walking distance from the IFEMA Madrid. Check the map of official hotels. 
• Public transportation: SAP offers a free pass for Sapphire attendees. Pro tip: Use the ticket for easy commuting between your hotel and the IFEMA. Get your ticket here.
• Parking: If you’re planning to drive to the event, you should use the parking in the Red/Brown lot located behind Hall 10. More than 1,900 slots are available. Electric cars can be parked and charged, at a cost, in the Iberdrola charging stations located in the Yellow lot at the southern end of the venue. Parking is available on a first-come, first-served basis, including accessible parking.
  See more parking information 
• Plan your week: Check the different activities scheduled throughout the event. The official expo hall and sessions will run from Monday, May 26, to Wednesday, May 28.
• Check the FAQ: SAP does a great job at getting most common questions answered here.

Before you go 🎒

• Schedule your sessions: The session catalog is regularly updated. Add the SUSE strategy talk: Enhanced hybrid integration with Edge Integration Cell and SUSE – PAR1346 by Udo Paltzer, SAP and Sabine Soellheim, SUSE to your schedule: Wednesday, May 28, 11:00 a.m. CEST. Pro tip: Browse early and add ‌your favorite sessions to your agenda, to avoid missing out. Use the filters to find sessions by speaker, track or session type. 
• Plan your meetings: Maximize your time by checking the Sponsor list. Book your meeting with SUSE today. Target sponsors who offer solutions relevant to your needs. Pro tip: Take your time while navigating the expo area. Want to talk to someone about the most secure Linux for your SAP workloads or how you can leverage containerized solutions for SAP environments? Connect with SUSE to schedule a meeting with our experts.
• What to wear?: The event guidelines say the dress code is business casual. But comfort is key! Pro tip: Wear comfortable shoes and something that makes you feel like yourself. I have seen jeans, skirts, t-shirts, dresses, suits, it’s very open!
• Download the app: The SAP Sapphire Madrid app is your essential companion for navigating the event, scheduling sessions, finding food, and connecting with attendees. Pro tip: Registered attendees will be notified via email when the app is ready to download.
  The app for SAP Sapphire in 2025 will be released to the SAP Events mobile app Container available in the Apple and Google Play stores before the event dates.

At the event 📍

• Pick up your badge early: You’ll receive your badge upon check-in near the exit of the baggage claim area for all terminals at the Adolfo Suárez Madrid–Barajas Airport (MAD). You will need to provide a photo ID. Once you have your badge, don’t lose it. You must have a badge to enter all official areas of the event. => Badge pick-up hours are: Monday, May 26: 10:00 a.m.–10:00 p.m.
  You can also pick up your conference badge at the North entrance of the IFEMA Madrid convention center. 
  • Monday, May 26: 8:00 a.m.–5:00 p.m. 
  • Tuesday, May 27: 7:30 a.m.–7:00 p.m. 
  • Wednesday, May 28: 8:30 a.m.–1:00 p.m.
• Where to get breakfast and coffee?: Food and beverages will be available at the conference throughout the day. Breakfast is included in all official SAP-affiliated conference hotels.
• Arrive early for the Keynote: The opening keynote is a thing you don’t want to miss. It really sets the tone for the event. Secure a good spot for the opening keynote on Tuesday, May 27, starting at 8:30 a.m.
• Snacks and drinks: Stay hydrated at the various drink stations throughout the venue, but consider bringing your own refillable water bottle. While healthy snacks and fruits are provided, they’re not substantial enough to replace a meal.
  Get a vitamin push and get a fresh juice at the Juice Bar on Monday and Tuesday during the breaks.
• Explore the expo hall: You’ll find partner booths in the North Concourse as well as the session theaters. Don’t miss the SUSE booth (#7.520) to see business solutions in action. These solutions let you manage your SAP workloads in the cloud, on-premises‌ and in hybrid and multi-cloud environments safely. Pro tip: Balance your time between sessions and the expo hall to maximize your experience.
• Attend the sessions: Take notes during sessions and connect with the expert speakers afterward. Pro tip: Don’t miss the chance to talk to them. Stay until the end of their session and talk to them, introduce yourself‌ and ask any questions. 
• Take a break: Take a break, but do it near a lounge area where you can connect with others. Pro tips: Coffee stations are great places to meet people as you wait for a drink. Or come hang out at the SUSE booth (#7.520) where you can talk to our experts!
• Wireless access: Yes, the convention center has wireless internet access. The wireless ID and password will be on the back of your conference badge. Pro tip: Bring a power bank to keep your devices charged.
• Share your experience: Share, share and share on social media what you are seeing live! This is great for personal branding and don’t forget to tag the speakers and  #SAPSapphire #suse. 

After the event 💻

• The event is over, but then what? Catch up on anything you missed on-demand on SAP’s events website and check out community-created content like video clips and blog posts for additional highlights.
• What would a Pro do? After the event, review your notes and new connections, and plan your follow-up strategy. Request demos, schedule calls‌ or gather more information from companies that interest you. Pro tip: Follow those companies on social media to stay updated on their latest news and offerings. Get a head start and follow SUSE on LinkedIn for more updates.

SUSE and SAP: Mastering Hybrid Integration 🚀

This guide was brought to you by SUSE. 

SUSE and SAP share a commitment to driving innovation and delivering exceptional customer experiences. We’re empowering organizations to:

• Maximize the security of your mission-critical SAP workloads in the cloud
• Efficiently manage and secure Kubernetes across hybrid and multi-cloud environments
• Avoid vendor lock-in and deploy best-of-breed solutions
• Optimize your SAP applications 

Visit SUSE at SAP Sapphire Madrid at booth #7.520 to experience live demos of Kubernetes management and security solutions. Learn how to simplify your mixed Linux environments or how to navigate the hybrid cloud deployment.

See you soon in Madrid ⏰

Register for SAP Sapphire Madrid 2025 and schedule a meeting with our subject matter experts during the event.

See you in Madrid! Visit SUSE at booth #7.520