Accelerating Global Growth: Expanding Cloud Elevate for AWS and Google Cloud Marketplace

In today’s dynamic digital landscape, a world-class ecosystem program must do more than manage relationships; it must foster a community dedicated to exceptional customer outcomes. At SUSE, our vision is to create a future where mission-critical software is as easy to consume as the cloud itself. We are expanding SUSE Cloud Elevate to provide a frictionless procurement experience, allowing you to modernize without barriers by leveraging AWS and Google Cloud Marketplace integration. This expansion addresses the $500B+ in pre-committed cloud spend that enterprises are eager to utilize. 

Meeting partners where the customers are

Modern procurement is increasingly centered around cloud marketplaces because that is where the customers are building their businesses. According to a Forrester Total Economic Impact (TEI) report, enterprises shifting procurement to the marketplace see a 377% ROI. 

What is the value of SUSE Cloud Elevate for partners? 

SUSE Cloud Elevate is a strategic framework within the SUSE One Partner Program designed to bridge traditional channel expertise with cloud-native velocity. It addresses critical “pains” through proven efficiency gains:

• Speed: Marketplace integration leads to a 66% reduction in procurement time and 40% faster sales cycles.
• Operational Savings: Replacing weeks of manual legal redlining with a standardized “Accept” button results in a 75% reduction in onboarding effort.
• Flexible Funding: Customers utilize pre-committed cloud budgets to acquire SUSE solutions, retiring their debt to the cloud provider while securing world-class infrastructure.

Two new paths to growth through AWS and Google Cloud

Following the success we have seen with AWS Channel Partner Private Offer (CPPO) and Microsoft Multi-party Offer (MPO), SUSE introduces two distinct, high-impact programs designed to empower different parts of our ecosystem:

What is AWS Designated Seller of Record (DSOR)?

• AWS Designated Seller of Record (DSOR): Tailored for our Distributors, DSOR allows them to act as the official seller for AWS Marketplace transactions. This enables our distribution partners to provide specialized operational support and localized billing while scaling SUSE’s reach across the AWS global footprint.

What is Google Cloud Marketplace Channel Private Offers (MCPO)?

• Google Cloud Marketplace Channel Private Offers (MCPO): Designed specifically for our Channel Partners, MCPO provides the ultimate flexibility to create private offers for customers. Under this program, resellers maintain their direct customer relationships and margin control, using Google’s marketplace as the seamless transaction engine.

Delivering increased global revenue with SUSE Cloud Elevate

Make no mistake, this expansion is more than a technical update; it is a revenue catalyst. By differentiating between the powerful distribution-led capabilities of DSOR and the partner-led agility of MCPO, we are ensuring every member of our ecosystem has the right “Express Lane” to success.

We are leading this charge because we are committed to shared success. Together, we are not just elevating our partners; we are elevating the entire ecosystem to meet the demands of a cloud-first world. 

Join us as we redefine the partner experience. Whether you are a distributor looking to scale via DSOR or a reseller seeking the agility of MCPO, SUSE Cloud Elevate is your platform for growth. 

Take the next step

Join the SUSE Cloud Elevate Program or email cloud-elevate@suse.com for any questions.

Want to learn more about the SUSE Cloud Elevate Program? Join our partner webinar on May 27. Register Here.