Novell Releases SUSE Gallery for Publishing and Sharing Linux-based Appliances

July 27, 2010

SUSE Gallery provides a storefront for end users to access more than 415,000 appliances SUSE Appliance Program Celebrates First Anniversary with more than 82,000 users and nearly 3 million downloads Novell launches "Dister" awards with $20,000 in prizes to drive innovation in appliance development


Novell today released SUSE® Gallery™, a new online showcase for registered SUSE® Studio users to publish their appliances and cloud-based applications. With SUSE Gallery, end users can browse published appliances for the solution to their particular commercial or personal need, and then download the appliance free of charge. With an appliance, the end user avoids the typical installation and configuration headaches that come with many traditional software applications. For independent software vendors (ISVs) and other software developers, SUSE Gallery represents an opportunity to broaden the exposure of their application and reach an entirely new audience.

"A year after its debut, the SUSE Appliance Program has helped ISVs simplify distribution and deployment of their applications, get to market faster and reduce support costs for themselves and their customers," said Parag Patel, vice president, Global Strategic Alliances, VMware. "SUSE Gallery is another step forward in helping software vendors accelerate their customers' evolution to a virtualized data center as they progress on the journey to cloud computing."

SUSE Gallery is the latest addition to the SUSE Appliance Program, which is celebrating its one-year anniversary today. The SUSE Appliance Program is a comprehensive business and technology program that helps ISVs simplify appliance creation, reduce development and support costs, and extend applications to the cloud. A key technology component of the SUSE Appliance Program is SUSE Studio, the industry's most successful web-based appliance creation tool with more than 82,000 registered users worldwide. The Program also includes the SUSE Appliance Toolkit, which enables ISVs and enterprises to build, manage and update appliances regardless of location.

SUSE Gallery
SUSE Gallery offers a free, web-based venue for ISVs and other users to publish and market their appliances. ISVs, corporate developers and enthusiasts can now share, promote, collaborate and freely exchange their appliances with others. Novell will not charge developers for putting their appliances in SUSE Gallery, nor will Novell charge end users for downloading appliances. SUSE Gallery provides a friction-free venue for the exchange of ideas, innovation and best practices across all sectors of the software industry.

Serving as a central repository of appliances, SUSE Gallery targets developers and other users searching for commercial and community-oriented appliances. Appliance templates and tailored operating system images can also be published, facilitating reuse that further accelerates appliance development. Each published appliance will have a dedicated web page with a unique URL, making it possible for software vendors to conduct targeted marketing and sales campaigns and track results.

To celebrate the launch of SUSE Gallery, Novell is also announcing the First Annual "Dister" Awards, a SUSE Studio award contest that will run from July 27 to September 30, 2010. Novell is looking for inventive minds to build the most innovative software appliances in two categories: "Community Use" and "Commercial Use". After Novell narrows the field to a list of finalists, a panel of industry-leading judges will then select and award each of the two winners a $10,000 grand prize. For more information, click here.

"The SUSE Appliance Program has enabled us to simplify appliance creation, reduce development and support costs, and enter new markets," said Paul A. Scripko, vice president, Business Development at ROC Software Systems, provider of enterprise output management and job scheduling solutions. "With SUSE Gallery, the process becomes even easier. Now we can build and market a fully-supported appliance all with one easy-to-use interface."

SUSE Appliance Program Celebrates First Anniversary
Novell launched the SUSE Appliance Program in 2009 as a key component of its strategy to lead the rapidly emerging intelligent workload management market. As enterprises develop their business and technical strategies to leverage virtualization and cloud computing, software appliances will become the leading form factor to move applications across different environments. The SUSE Appliance Program was conceived to enable both ISVs and enterprises to leverage appliances.

Software appliances - pre-configured combinations of an application, middleware and operating system, integrated into a single image and tailored to run on industry-standard platforms - offer new possibilities for efficient and cost-effective software application deployment. As a result, IDC forecasts the software appliance market to grow to $1.18 billion by 2012.1

"With software appliances, ISVs now have the opportunity to simplify the packaging of their solutions for multiple environments, allowing them to test, deploy and scale their offerings to their customers' specific needs," said Brett Waldman, senior research analyst, Software Appliances and Virtualization at IDC. "In effect, software appliances present a significant market opportunity, making it possible to 'mass customize' application delivery and furnish a fully-integrated solution faster and more efficiently than before."

During its first year, the SUSE Appliance Program met a number of key milestones, including:

  • Significant ISV and enterprise support: Since its July 2009 release, the web-based appliance-building tool SUSE Studio has built more than 415,000 appliances and gained more than 82,000 registered users worldwide. Novell has also experienced widespread support for the SUSE Appliance Program from leading ISVs and technology providers including Adaris Technologies, Black Diamond Software, Codice Software, Commvault, Extis GMBH, Four J's Development Tools, GroundWork Open Source, HP, IBM, Infobright, Ingres, ISD, Lymeware, Messaging Architects, Mindtouch, REDE, ROC Software Systems, SAP AG, SEP, Sonoa Systems, VMware and Zmanda.
  • Broad collaboration with VMware: VMware and Novell announced an expansion to their strategic partnership with an original equipment manufacturer (OEM) agreement through which VMware will distribute and support the SUSE® Linux Enterprise Server operating system. Under the agreement, VMware also intends to standardize its virtual appliance-based product offerings on SUSE Linux Enterprise Server.
  • IBM delivers Linux-based software appliances: Novell announced that IBM is delivering a portfolio of software appliances across IBM brands. Leveraging the SUSE Appliance Program from Novell, this broad-based initiative enables IBM to deliver "plug and play" appliances that substantially lower the cost and complexity of deploying applications for small and medium-sized businesses (SMBs) and helps ISVs significantly expand their routes to market.
  • Product innovation: Novell announced the availability of the SUSE Appliance Toolkit, a suite of tools designed to make building, configuring, testing and updating appliances fast and easy. Developers can choose to build their appliances on either SUSE Linux Enterprise or openSUSE®.
  • Industry accolades: SUSE Studio won the 2010 American Business Award for Best New Product or Service - Computer Hardware or Services, eWeek's 2009 Enterprise IT Product of the Year and was a 2010 SIIA CODiE Awards finalist.

"In the last 12 months, customer and partner interest in the SUSE Appliance Program and uptake have far exceeded our expectations," said Markus Rex, senior vice president and general manager of Open Platform Solutions at Novell. "The addition of SUSE Gallery further extends the solutions Novell already offers for the intelligent workload management market, and makes the SUSE Appliance Program the only solution that takes an ISV from appliance development to appliance market in a few simple steps, making it even easier to address new market opportunities. Through our unique combination of technology, support and go-to-market capabilities, our ISV partners gain the assistance they need to increase their customer satisfaction and grow revenues faster than ever."

SUSE Gallery is available now at or in the browse feature of SUSE Studio Online. For more information on the SUSE Appliance Program, visit

About Novell

Novell, Inc. (Nasdaq: NOVL), a leader in Intelligent Workload Management, helps organizations securely deliver and manage computing services across physical, virtual and cloud computing environments. We help customers reduce the cost, complexity, and risk associated with their IT systems through our solutions for identity and security, systems management, collaboration and Linux based operating platforms. With our infrastructure software and ecosystem of partnerships, Novell integrates mixed IT environments, allowing people and technology to work as one. For more information, visit

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1 “Worldwide Software Appliance 2008-2012 Forecast: A Workload Analysis” IDC #213783, August 2008