Software will define vehicles of the future
With new entrants and enlivened incumbents, competition is fierce as automakers tackle the reality of CASE - Connected, Autonomous, Shared and Electric driving. Disruption is transforming the automotive industry and the next five years will bring a reengineering of the competitor landscape. However, it’s the next 12 months that will be a defining period as focus hardens particularly around electrification, software integration, and digitization of customer journeys.
We’ll see the biggest impacts in
- Digitized supply chains and manufacturing - software-enabled production is essential as the sector confronts its lack of agility and the new flexibility needed to transform rapidly.
- Transferring content to and from vehicles – multiple opportunities exist – everything from servicing and aftersales to data sharing - as OEMs explore software over-the-air (SOTA) and firmware over-the-air (FOTA) updates.
- Building a culture of innovation - collaboration with technology providers will be essential for automotive businesses looking to add expertise, agility and resilience to power growth.
- Embracing cloud technology – success will be based on the deployment of open, reliable, and flexible app platforms to the vehicle Edge for monetization using cloud-based products.
- Adoption of connected platform hardware – avoidance of vendor lock-in and the need for open network governance required for use of multi-cloud, on-premises, and Edge use cases.
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Elektrobit software powers over 1bn connected devices in more than 100m vehicles.
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