Our brand isn't what we say it is; it's what others perceive it to be. We need to be consistent in how we describe SUSE, and we need to be sure our customers, partners, analysts and others describe SUSE the same way. We have designed and legally protected the SUSE components to ensure our brand is perceived correctly. Follow these guidelines to correctly protect and use the SUSE brand.
The SUSE logo is SUSE. It is our signature. The more we use it correctly, the more it accrues meaning and power. Use it whenever possible in marketing communications. Applying the SUSE logo in the way it is defined helps SUSE stand out from the competition. Altering the logo in any way dilutes the brand and deprives us of that opportunity.
When necessary for clarity, the SUSE logo or chameleon mark may be reversed out of a color or image.
Clear Space Requirements
The SUSE logo must have clear space around it. Always maintain a clear area, void of any imagery surrounding the logo. This area is defined by the height of the SUSE type.
Logo with Tagline
The SUSE logo also has a variant that includes our corporate tagline: We adapt. You succeed.
SUSE Corporate NAME
SUSE should always be spelled with all caps. Never lowercase the U (SuSE) or the entire name (suse).
The SUSE Chameleon Logomark
The "Chameleon" mark is a secondary identity. Although it is still accruing recognition as part of the SUSE brand, as a standalone element it quickly communicates in a simple, bold way. You should always use this logomark in conjunction with the SUSE logo, as people are still learning to see it as a representation of SUSE. Follow color and clear space requirements as noted in the SUSE logo specifications above.
Co-branded marketing communications—for products, solutions, events or promotions—require the SUSE logo to appear with other organizations' logos. The proper use of the SUSE logo is determined by whether the communication is from SUSE and another organization in an equal partnership, or from SUSE with a partner in a supporting role. If SUSE and another organization are in an equal partnership, the SUSE logotype is in its fixed position and the partner logotype or mark is placed to the right of SUSE on the same baseline separated by a vertical rule. If another organization is in a partnership with SUSE in a supporting role, place the partner logotype or mark below the SUSE logo with a horizontal rule between the two logos.
TypographyBack to top
Gotham is the primary font used in all printed SUSE marketing and promotional pieces. There are 6 weights that can be used: Thin, Light, Book, Medium, Bold and Black.
Web Font—Gotham SS
Arial is to be used in all electronic communications, including company presentations, documents and literature posted online and on web pages. Arial is available for PC, Linux and Mac.
Color PaletteBack to top
These are our primary corporate colors that should be used the majority of the time in branded assets.
SUSE/GRNPantone 7488 U
CMYK: 61, 0, 87, 0
RGB: 2, 211, 95
CMYK: 100, 55, 10, 60
RGB: 13, 44, 64
These are the go-to shades. They will feature in your publication or other asset, period. If you are producing something short and functional, like a presentation, then these are all you need.
CMYK: 31, 0, 71, 0
RGB: 160, 255, 95
CMYK: 80, 0, 65, 0
RGB: 0, 192, 129
CMYK: 85, 0, 38, 0
RGB: 2, 164, 156
The secondary colors are used to complement the primary colors. They should be used in conjunction with the primary colors but not overpower or distort the color perception of the brand—which is SUSE Green.
CMYK: 60, 0, 14, 0
RGB: 113, 214, 224
CMYK: 79, 0, 6, 0
RGB: 0, 178, 226
CMYK: 91, 67, 0, 1
RGB: 0, 7, 176
CMYK: 12, 100, 0, 0
RGB: 222, 0, 128
CMYK: 70, 100, 0, 5
RGB: 132, 23, 129
CMYK: 100, 100, 0, 32
RGB: 36, 25, 59
CMYK: 0, 40, 0, 0
RGB: 247, 163, 213
CMYK: 2, 73, 99, 0
RGB: 237, 105, 36
CMYK: 0, 47, 92, 0
RGB: 253, 154, 43
CMYK: 1, 10, 49, 0
RGB: 255, 239, 141
This neutral palette complements the rest of the SUSE primary and secondary colors. While the primary and secondary colors all have specific uses, the neutrals can be used anywhere but should not take precedence over the other colors.
RGB: 0, 0, 0
RGB: 95, 95, 95
RGB: 167, 169, 172
RGB: 220, 221, 222
RGB: 237, 237, 237
ImageryBack to top
Photography used in any SUSE-branded communications should depict the world of business or technology as described in the three categories below.
Images that portray a literal or conceptual environment. These images will often serve as a textural backdrop to marketing pieces.
- Customer Spokespeople
Crisp, clean portrait images that give a face to the people behind SUSE. This is the face with which we speak to our customers.
- Consumers / Customers
Images that show SUSE customers working in their various industries.
To view available photographs and illustrations you can use in your marketing and sales efforts, click here.
The following skin-textured shapes are design elements that can be incorporated into your design. These shapes can be sized large enough to include title-level messaging in them. Additional shapes may be added in the future.
Use these line patterns to complement the skin-textured shapes above. These patterns can be used as backgrounds in your design to add visual interest. Where possible use the correlating shape and pattern together (i.e. cloud shape and cloud pattern).
Icon LibraryBack to top
Icon use varies based on where you intend to place the icon. Icon libraries are available for each of the following: printed documents, electronic documents (such as presentations) and the web. You should primarily use SUSE Green, but you can use the other colors as needed.
Use only approved icons from the library, as it contains the most current versions. Do not create your own icons.
Program MarksBack to top
SUSE program marks reinforce brand equity, giving the company consistency in the crowded marketplace. Use of SUSE program marks indicates the high standards and mission encapsulated in that product or service. The SUSE program marks artwork and sizing have a specific prescribed relationship. Do not modify the artwork in any way.
A SUSE program mark must have clear space around it that is at least equal to the height of the chameleon in the SUSE logo. Always maintain a clear area, void of any imagery, surrounding the program mark.
Minimum Width Requirement
In order to preserve the readability of the type within each program mark, please maintain a minimum width of 1.0" when reducing the size of a program mark.
- Do not change the color of any part of the program mark.
- Do not deviate from the established spacing or sizing relationships.
- Do not skew or stretch the program mark artwork.
- Do not use retired SUSE program marks in place of, or in conjunction with, current program mark artwork.
- Do not crop or delete portions of the program mark.
- Do not change the program mark font or type style.