SUSE Linux Unveils New Advertising Campaign, Corporate Design and Logo
"Simply Changes" brand
September 30, 2003
SUSE Linux today unveiled an irreverent new advertising campaign, along with a new corporate logo and design.
The pioneer of the burgeoning commercial Linux and open source software movement, SUSE needed a corporate identity to broaden it's appeal to a business audience. The new claim, "Simply Change," is on one hand a challenge to switch from monopolistic software to the flexibility of SUSE and on the other signifies how simple this shift can be.
"SUSE was looking to more effectively reach our business audience - capitalizing on our strengths as the pioneer in commercial Linux as well as our reputation as the Linux engineering experts," said Dr. Uwe Schmid, vice president, Marketing and Business Development, SUSE Linux. "At the same time, we wanted to maintain the irreverence, creativity and innovation inherent in the open source movement."
J. Walter Thompson worked with SUSE to bring new dynamics to the SUSE logo, consistency to its corporate design and to develop an irreverent advertising campaign. In a brazen way, testimonials depict people sticking out their tongues in a gesture that says goodbye to expensive proprietary systems that sometimes lock users into an unwelcome dependency.
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