Private Offers on Google Cloud Marketplace: A Real-World Case to Solve Cloud Pricing Conflicts

Enterprises making the critical transition to a cloud environment often encounter a serious commercial hurdle: the rigidity of public cloud pricing. They need the agility of a pay-as-you-go (PAYG) model but must also secure the cost savings tied to committed cloud spend. This post details a proven approach to overcome this conflict by leveraging Private Offers on Google Cloud Marketplace, a mechanism that provides both optimal pricing and maximum flexibility for new workload adoption.

Private Offers on Google Cloud Marketplace are custom, negotiated agreements that allow enterprises to purchase software licenses, such as those for SUSE Linux Enterprise Server (SLES) or SLES for SAP, at a pre-approved, discounted rate unavailable to the general public. This mechanism delivers tailored pricing, greater licensing flexibility (like discounted PAYG against a volume commit), and ensures that the entire software spend is applied toward the customer’s existing Google Cloud commit.

What Problem Do Custom Private Offers on Google Cloud Marketplace Solve?

This is where a real-world example provides the clearest answer. We recently worked with a leading global pharmaceutical company that hit a wall. They were moving systems to Google Cloud, but quickly ran into two major commercial roadblocks:

1. Price Competitiveness: The customer, a long-time user of enterprise SUSE Linux, was hesitant because the initial public price in PAYG for their preferred solution on the Marketplace was not as competitive as a leading alternative.
2. Flexibility Requirements: The project team firmly rejected upfront, multi-year committed use discounts (CUDs), demanding a true flexible PAYG model for their new cloud deployments, leaving them some time to adjust the machine size during their ramp-up period.

This presented a challenge: how to deliver the required enterprise-grade pricing while maintaining total licensing flexibility? The answer was to utilize the custom negotiation power of the marketplace.

How Do You Secure a Discounted Private Offer on Google Cloud Marketplace?

This real-world solution demonstrates the power of partnership. The process began by engaging with SUSE’s sales team, demonstrating a willingness to partner to find a financial solution that works for both parties.

• Customizing the Terms: Instead of simply offering a standard Volume Licensing Agreement for a BYOS usage, our team worked to create a discounted PAYG private offer. This allowed us to apply a targeted, aggressive discount to the public PAYG SKU, aligned with the conditions they used to have on-prem. This approach immediately eliminated the pricing disparity.
• Speed and Authority: This unique deal demonstrated the agility and expertise of the partnership. Once the terms were approved, the new, discounted pricing was made operational on the customer’s Google Cloud Marketplace account in under 12 hours. This swift turnaround minimized project friction and delays, with everything being fully transparent for the customer, who can see their consumption and how they are running with their contract on the Google Cloud portal. This also highlights the “automation” aspect, where they approve once, then the discounts are applied automatically according to what has been agreed.

Securing a custom deal proves that Private Offers on Google Cloud Marketplace are the essential tool for complex enterprise procurement scenarios, turning a static public list price into a tailored, strategic advantage.

What are the Financial Benefits of Procurement via Private Offers?

The financial strategy deployed here is critical for any organization committed to cloud optimization.

1. Maximize Cloud Commitment: Perhaps the greatest advantage is that 100% of the software spend transacted through this Private Offer on Google Cloud Marketplace is applied toward the customer’s overall Google Cloud commit. This means the customer is optimizing the utilization of their existing cloud budget while simultaneously procuring the best-fit enterprise software.
2. Risk Mitigation: The discounted PAYG model significantly mitigates risk. The organization secures a favorable rate without the multi-year obligation, allowing them to scale their new workloads confidently before committing to a long-term contract, and without the commit on the infrastructure. They commit only on a global volume with SUSE, that they can then use as they want. It gives them the flexibility to change VM size, VM location etc.

This is the definition of strategic purchasing, where procurement decisions drive financial efficiency and technological excellence.

Request Your Custom Private Offer Today

SUSE’s approach to the cloud is defined by innovation and trust. Our ability to quickly structure a competitive, flexible private offer proves that we are a proactive partner, willing to navigate complex commercial challenges to ensure our customers achieve their cloud objectives. Stop letting inflexible public pricing dictate your cloud strategy.

Are you ready to optimize your cloud spend? Stop compromising on price or flexibility.
Contact SUSE Sales at cloudsales@suse.com to request a customized private offer consultation.