SUSE delivers the smarter innovation and exceptional service that makes us the world's open source software leader. However, in a highly competitive market, our success rests on our ability to communicate a consistently clear message. Follow the brand positioning and messaging guidelines below to ensure we clearly and consistently communicate our strengths and advantages to customers.
Our messaging defines who we are for our customers and partners and drives home why they want to do business with us. You are responsible for consistently reinforcing our messages and ensuring your communications are aligned with these messages. By doing so, you will solidify our business brand with a powerful and durable promise that resonates with our market. You will also distinguish us from the competition.
To help companies become always open enterprises that empower possibilities.
To provide and support enterprise-grade Linux and open source solutions with exceptional service, value and flexibility.
With partners and communities, we innovate, adapt and secure open source technologies to create solutions for mixed, enterprise IT environments.
SUSE® provides and supports enterprise-grade Linux and open source solutions with exceptional service, value and flexibility. With partners and communities, we innovate, adapt and deliver secure Linux, cloud infrastructure and storage software to create solutions for mixed enterprise IT environments.
SUSE® provides and supports enterprise-grade Linux and open source solutions with exceptional service, value and flexibility. With partners and communities, we innovate, adapt and deliver secure Linux, cloud infrastructure and storage software to create solutions for mixed enterprise IT environments. We help customers harness the benefits and power of an open enterprise that can empower their possibilities.
A tagline is the second most notable element of a corporate identity. It's a concise memorable phrase that sums up who we are and what we do. Our tagline is "We adapt. You succeed."
The SUSE brand manifesto and brand book provides an overview of the power, personality and expression of the SUSE brand. It's a clear declaration of our business purpose and intent. It will inspire our customers, partners, employees and help attract future talent. The guide includes our high-level corporate messaging and position, our aspirations as well as a brief introduction to our branding guidelines.
LegalBack to top
Marketing Communications will provide trademarking in all standard collateral during the review process. For other marketing materials, you can send it to the Marketing Communications Manager for review, or use this standard language:
© 2016 SUSE LLC. All Rights Reserved. SUSE and the SUSE logo are registered trademarks of SUSE LLC in the United States and other countries. All third-party trademarks are the property of their respective owners.
For more information, contact SUSE at:
+1 800 796 3700 (U.S./Canada)
+49 (0)911-740 53-0 (Worldwide)
Printing SpecificationsBack to top
Printing and paper quality is an important part of the impression the SUSE brand makes. It gives our communications a look and feel that is contemporary, simple and clean. Uncoated Cougar Opaque Smooth (80# text) is the ideal. If this is not available, use a bright white, uncoated sheet with a brightness of 92 to 96 and an opacity of 97 to 101.
Use this paper in conjunction with the highest-quality printing. Whenever possible, use PANTONE colors to accurately reproduce the SUSE color palette. When it is not possible to use PANTONE colors, use the four-color-process (CMYK) equivalents. These options are available at copy centers worldwide.
International ConsiderationsBack to top
Guide to global business
In a world of global commerce, we should always consider our international audience. The following guidelines will help you market our worldwide company:
Photo selection—Always be conscious of ethnic and gender diversity. Scrutinize photographs for gestures, as some seemingly harmless body language (such as the North American OK and reverse peace signs) are offensive in other places.
Date formats—Be aware that some countries follow a day/month/year pattern while others follow a month/day/year pattern.
Seasons—Avoid using seasons as a time reference, since winter in one hemisphere is summer in the other. Instead, use months to denote the time of year.
Currency—When listing prices, provide equivalents in other currencies as appropriate. When pricing is in U.S. dollars, please use the following format: US$20.
Phrases—Be conscious of idioms. As you create text, realize that localization may lose—or worse, confuse and misrepresent—the meaning of some common clichés.
Color—Pay close attention to the colors you use, as they convey a variety of powerful cultural, religious and political ideas and attitudes in different regions of the world. For example, in China, green hats suggest infidelity to one's spouse.
Product names and versions—Some product names translate poorly (or with negative connotations).
Space—Keep in mind that localization may increase the text by up to 50 percent. Follow established word-count guidelines to avoid problems. MARCOM has designed SUSE templates with extra white space for this reason.
Paper size—Be aware that the United States and Latin America use 8.5-inch-by-11-inch paper as their standard. Europe, the Middle East, Africa and Asia Pacific use A4 paper, which is 8.268 inches by 11.693 inches.
At times, you'll find guidelines that do not apply to all languages and international specifications. In these instances, we ask you to use your best judgment to keep the SUSE identity intact in all applications. Even in the absence of specific guidelines, the principles behind the SUSE identity and design remain and should be your guides for developing work that is brand-appropriate.