Elevating cloud choice: SUSE teams with Ingram Micro to streamline AWS and Microsoft Marketplace procurement

Key takeaways

• SUSE is expanding its SUSE Cloud Elevate program by collaborating with Ingram Micro across AWS and Microsoft Marketplaces.
• 100% of the SUSE portfolio on these marketplaces is eligible to count towards the cloud spend commitments including AWS Private Pricing Agreements (PPA) or Microsoft Azure Consumption Commitments (MACC).
• Marketplace transactions reduce procurement cycles by up to 60% and save up to 20 days on deployment while preserving channel partner relationships (1).

With global cloud spend commitments surpassing $1.5 trillion (2), the way enterprise organizations procure, deploy, and scale open source software has fundamentally shifted. Cloud marketplaces are no longer just an alternative procurement channel—they are the dominant engine driving modern IT infrastructure transformation.

At SUSE, our vision is simple: every enterprise should be able to deploy open, secure solutions instantly through their route of choice. However, traditional procurement processes often create legal friction, vendor bloat, and rigid buying structures that slow down innovation. To bridge this gap, SUSE is expanding our SUSE Cloud Elevate program by teaming with Ingram Micro to work across the AWS and Microsoft Marketplaces.

Empowering choice without friction

Through AWS Designated Seller of Record (DSOR) and Microsoft Resale Enabled Offer (REO), this relationship with Ingram Micro enables enterprise buyers and channel partners to transact SUSE Linux Enterprise Server and SUSE Rancher Prime seamlessly. By leveraging Ingram Micro’s deep operational expertise, channel partners can deliver custom private offers directly to customer cloud consoles without navigating complex contract addendums.

This multi-party model delivers clear, tangible value across the enterprise:

• Maximize Pre-Committed Budgets: Enterprise buyers can apply their SUSE purchases toward burning down annual cloud spend commitments, such as AWS Private Pricing Agreements (PPA) or Microsoft Azure Consumption Commitments (MACC). 
• Accelerate Velocity: Marketplace transactions close 40% faster and yield deal sizes 80% larger than traditional direct sales, cutting procurement time by 66% and saving up to 20 days on deployment.
• Preserve Partner Relationships: Resellers and System Integrators maintain control over pricing, margins and trusted customer relationships while using the marketplace as a transaction engine.
• Guaranteed Price Neutrality: Customers enjoy complete flexibility with price-neutral options across all purchasing routes.

“The rapid growth of cloud marketplaces represents a fundamental transformation in how enterprise software is consumed. Ingram Micro and SUSE are aligned in our efforts to keep customer choice and partner profitability core to our go-to-market strategy. Through our joint marketplace models, we are making co-selling seamless—enabling partners to leverage their existing relationships with Ingram Micro while using the full power of SUSE solutions across hyperscaler environments,” said Cheryl Rang, Vice President of Technology Solutions, Ingram Micro.

A co-sell framework built for ecosystem growth

Over 37% of marketplace transactions (3) now involve channel partners, with projections indicating over half of all marketplace revenue will soon route through partner-led models. By uniting SUSE’s container management and Linux solutions with Ingram Micro’s expansive partner network across North America, Europe, the Middle East and Africa (EMEA), Latin America and select Asia-Pacific regions, SUSE is building a co-sell engine that removes procurement roadblocks and scales growth.

Whether you are looking to optimize FinOps spend, accelerate project deployment or strengthen partner relationships, SUSE Cloud Elevate and Ingram Micro are here to make cloud procurement seamless.

Get started today

Connect with your SUSE or Ingram Micro representative to explore private offers and discover how to maximize your cloud commitments on the AWS and Microsoft Marketplaces.

Sources:

1 https://tei.forrester.com/go/aws/marketplace/?lang=en-us

2 https://partnerinsight.io/insights/cloud-commits-grew-5x-in-3-years-1b-club-disclosed-30b

3 https://tackle.io/blog/state-of-cloud-gtm-2025-committed-spend-engagement-and-the-new-marketplace-landscape/